The cutting-edge Swiss wristwatch brand 88 RUE DU RHONE was founded by Elie Bernheim and Pierre Bernheim, the grandsons of Raymond Weil, a legendary master of watchmaking in Switzerland. 88 RUE DU RHONE has inherited the excellent tradition of Swiss watchmaking and taken on a modern design style. It aims to create a luxury wristwatch brand with high quality and modern design for a new generation of wristwatch enthusiasts.

The cutting-edge Swiss wristwatch brand 88 RUE DU RHONE was founded by Elie Bernheim and Pierre Bernheim, the grandsons of Raymond Weil, a legendary master of watchmaking in Switzerland. 88 RUE DU RHONE has inherited the excellent tradition of Swiss watchmaking and taken on a modern design style. It aims to create a luxury wristwatch brand with high quality and modern design for a new generation of wristwatch enthusiasts.

In the RUE DU RHONE (Geneva’s most celebrated street), where brothers Elie Bernheim and Pierre Bernheim grew up, a variety of  luxury brands were gathered. For years, the sounds produced as Mr. Raymond Weil was polishing gears, mingled with the bustling sounds of streets, had left a deepest imprint on the young brothers.

At the prosperous RUE DU RHONE (Geneva’s most celebrated street), one could shop at building No. 87, or relax at building No. 89 but one could not find building No. 88. Building No. 88 seemed a lost pearl in a time tunnel. Carrying a spirit of exploration, the two brothers founded a new brand of wristwatch, 88 RUE DU RHONE in 2012.

Choice for a new generation

Not confined to tradition, it can withstand the test of time.

On the basis of satisfying the customers’needs, it will bring revolutionary innovation and cutting-edge style to the industry, overturn the traditional aesthetic appreciation and knowledge of wristwatch by the public, and take a new generation of wristwatch enthusiasts into an aesthetic realm of wristwatch with uncompromising quality and workmanship.

Born to be different

Only when one dares to express the true inner self can one define himself or herself.
Follow one’s inner self rather than be deliberately different. Be true to and practice one’s own values. Reject the material labels of the ordinary and the masses, because the soul and appearance are highly consistent. 88 RUE DU RHONE exemplifies a different sparkle. 

Little Catch

The “little catch ” demonstrates the true appeal.

88 RUE DU RHONE values design aesthetics and strives to make every detail delicate and precise. Interwoven patterns, exclusive logos, creative lines, and perfect workmanship...All such “little catches” is a symbol of uniqueness and becomes popular among wristwatch enthusiasts.

Double 8 Origin Collection

 

As the first collection of 88 RUE DU RHONE, it is a perfect representation of legendary Swiss watchmaking workmanship exemplifying the elements of uniqueness and novelty. The broadsword shaped pointer and concise shell streamline reflect the rich detail of the dial and achieve gorgeous and modern aesthetic effects. It has become an aspirational choice for the new generation for its classic form and uniqueness.

Double 8 Origin Collection

 

As the first collection of 88 RUE DU RHONE, it is a perfect representation of legendary Swiss watchmaking workmanship exemplifying the elements of uniqueness and novelty. The broadsword shaped pointer and concise shell streamline reflect the rich detail of the dial and achieve gorgeous and modern aesthetic effects. It has become an aspirational choice for the new generation for its classic form and uniqueness.

Rive Collection

Originality is achieved by blending urban modernity with delicate and precise Swiss watchmaking workmanship. The Collection features a rich colored dial decorated by flowers, sharp willow leaf-shaped pointers, an elegant and fashionable leather watchband or a simple yet gentle steel watchband. It ideally illustrates the design concept encouraging urban elites to express themselves bravely, pursue their inner desire and freedom and live their lives brilliantly.

La Rose Éternelle

With its delicate and beautiful complex symmetry, the rose has become a symbol of beauty and eternity. This symbol has lent inspiration to the La Rose Éternelle Collection. Natural geometric lines are employed to outline different florescence. The unique and gentle petals are delicate yet graceful. The pointers are turning from bud to bud, shining to attract your attention and highlighting the inherent noble and tender charms of women.